Innovative environmental technologies are urgently needed to provide solutions to the major environmental challenges faced by Europe and the world today including: climate change, scarcity and unsustainable use of resources, loss of biodiversity.

But new technologies face difficulties in convincing the first customers and investors of their merits; their difficulty to penetrate the market or to be diffused to potential customers makes it more difficult for eco-innovative companies to benefit from their new technologies, for users to tap into new technological solutions, for policy-makers to achieve policy goals rapidly and cost-efficiently.

One tool to overcome this difficulty is the provision of reliable and independent information on the performance of new environmental technologies. Environmental Technology Verification (ETV) verifies on a voluntary basis that performance claims put forward by technology developers and vendors are complete, fair and based on reliable test results. The objective is three-fold:

  • Help developers and vendors, especially Small and Medium Sized Enterprises (SMEs), provide objective and reliable evidence on the performance of new eco-technologies arriving on the market;

  • Support technology purchasers (public or private) base their decisions on sound information;

  • Facilitate the implementation of public policies and regulations in a more flexible way than traditional command-and-control mechanisms.

ETV is not a labelling system: it is not based on a pre-defined set of criteria. ETV does not give a pass-or-fail judgement on the performance of technologies and it does not compare technologies, but the information given by ETV should enable purchasers and decision-makers to make the comparisons they think appropriate.
The system will not change the obligations imposed on technologies by legislation or standards, but it should facilitate the proof of compliance with these obligations by providing objective evidence on the technology performance.